Qualitative Research

At Sensory Services Ltd. we conduct Focus Groups where a skilled moderator leads a discussion with a small group of consumers regarding topics relating to concepts, products, or prototypes. Our focus groups are very product-oriented. With a carefully developed Moderator’s Guide, we will explore consumers’ perceptions regarding general and specific topics relating to behavior and use of the product as well as their reaction to a variety of product samples.

A trained moderator who also specializes in sensory evaluation, works closely with the target group consumers, carefully probing in order to arrive at the meaningful, directional information needed to make decisions.

Exceptional qualitative information regarding each product is the result when we bring together our highly trained staff, full kitchen facilities and fully-equipped viewing area.